This website can normally be used without providing personal data. However, if personal data such as your name, address or email address is collected, this is done on a voluntary basis wherever possible. This data will not be passed on to third parties without your express consent. We would like to point out that complete protection of data transmission via the Internet is not possible and therefore access by third parties cannot be ruled out.
We hereby expressly object to the sending of information material or other unsolicited advertising in connection with the data published in accordance with the legal notice. Should this nevertheless occur, we reserve the right to take legal action.

Privacy policy for the use of Facebook plugins (Like button)

Our website contains plugins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA). You can recognise these Facebook plugins on our website either by the Facebook company logo or the “Like” button. An overview of the Facebook plugins can be found here: http://developers.facebook.com/docs/plugins/.
When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server, which also transmits the information that you have visited our website with your IP address to Facebook.
If you do not want Facebook to associate your visit to our pages with your Facebook account, please log out of the relevant user account.
If you are logged into your Facebook account, you can link content to your Facebook profile by clicking on the Facebook “Like” button. This allows Facebook to associate your account with your visit to our pages. However, Facebook does not forward any data to us that provides information about the transmitted data or its use.
Further information on Facebook’s privacy policy can be found at http://de-de.facebook.com/policy.php.

Privacy policy for the use of Google Analytics and Google Ads

This website uses Google Analytics and Google Ads, both provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) for the European Union and the United Kingdom. These services help us understand how visitors use our website and measure the effectiveness of our advertising.

These services are only activated after you have given your consent via the cookie banner. You can change or withdraw your consent at any time, with effect for the future, by reopening the cookie settings from the link in our website footer. The legal basis for all processing described in this section is your consent under Article 6(1)(a) GDPR.

Google Analytics 4

Google Analytics is a web analytics service which uses cookies and similar identifiers to analyse how visitors interact with our website. The cookies set by Google Analytics on this site begin with _ga.

When you visit our pages, the following information is collected and transmitted to Google:

• a truncated version of your IP address (IP anonymisation is enabled by default in Google Analytics 4 — the full IP address is never stored)
• the pages you visit, the time spent on the site, the referring URL and basic device/browser information
• a randomly generated identifier stored in the _ga cookie, which allows Google Analytics to distinguish your session from those of other visitors

We have configured Google Analytics so that Google Signals are disabled and ad-personalisation signals are not transmitted. Your data is therefore not used to build cross-device advertising profiles or to personalise advertising on other websites.

The data is processed on our behalf in order to compile statistics about website usage and to help us improve our content.

Google Ads Conversion Tracking

We use Google Ads to advertise on Google’s search results pages and on partner sites. To measure whether someone who has clicked one of our advertisements subsequently submits an enquiry form on our website, Google Ads sets the cookie _gcl_au when you arrive via a paid advertisement. This cookie does not contain any personal information about you and is only used to attribute a form submission to the advertising click. It expires automatically after 90 days.

Enhanced Conversions for Leads

When you submit a contact form on this website, a hashed copy of the information you provide (specifically: your email address and, where supplied, your phone number, first name and last name) is transmitted to Google.

Hashing before transmission. Your information is converted into an irreversible SHA-256 hash inside your browser before being sent. The original plain-text values never leave your device. Google compares these hashes against hashes of the data held in its own systems in order to attribute the conversion to the advertising click that brought you to our site. Google cannot reconstruct your original data from the hash.

Purpose. This feature, known as Google Ads “Enhanced Conversions for Leads”, allows us to measure the effectiveness of our advertising more accurately, particularly when browser cookies are deleted, blocked or unavailable across devices. The data is used solely to attribute conversions and to optimise the performance of our advertising campaigns. It is notused to display personalised advertising to you.

International data transfers

Data collected by Google Analytics and Google Ads may be transferred to and processed by Google LLC in the United States. This transfer is safeguarded by the EU-U.S. Data Privacy Framework, to which Google LLC is certified, and by the EU Standard Contractual Clauses where applicable.

Retention periods

• Google Analytics user data and event data: retained for 14 months from the date of collection, after which it is automatically deleted by Google.
• Google Ads conversion data, including hashed identifiers from Enhanced Conversions: retained for the period stated in Google’s own retention policy for conversion measurement (currently up to 540 days), after which it is automatically deleted.

Your rights and how to opt out

You can opt out of Google Analytics and Google Ads tracking on this website at any time by reopening the cookie banner via the “Cookie settings” link in our footer and withdrawing your consent. Tracking will stop immediately for all future visits, and the relevant cookies will be deleted or expire.

You also have the following rights under the GDPR with regard to the data processed by us through Google services: right of access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), and the right to object (Art. 21). To exercise these rights, please contact us using the details in the Contact section of this Privacy Policy. You also have the right to lodge a complaint with a data protection supervisory authority.

Further information

Google’s privacy policy: https://policies.google.com/privacy

Google Analytics — how your data is processed: https://support.google.com/analytics/answer/6004245

Enhanced Conversions for Leads: https://support.google.com/google-ads/answer/13262500

EU-U.S. Data Privacy Framework certification of Google LLC: https://www.dataprivacyframework.gov/

Privacy policy for the use of Piwik

On our website, we use the services of the third-party provider Piwik. This is open-source software that is used for statistical analysis of visitor traffic. Piwik uses so-called “cookies” to provide this service. These are short text snippets that are sent to your browser by a website you visit and enable an analysis of your use of the website. The usage information generated by the cookie on this website (including your abbreviated IP address) is stored on the provider’s server in Germany for analysis purposes, which serves to optimise our website.. The IP address is anonymised immediately after processing and before storage. The information generated by the cookie about your use of this website will not be disclosed to third parties. If you do not wish cookies to be installed, you can prevent this by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
If you do not agree with the storage and evaluation of this data from your visit, you can object to the storage and use at any time. In this case, an opt-out cookie will be stored in your browser, which means that Piwik will not collect any session data.
Please note: If you delete your cookies, this will also delete the opt-out cookie and you may need to reactivate it.

Datenschutzerklärung für die Nutzung von Google Adsense

On our website, we use the services of the third-party provider Google Inc. (“Google”). This is a service that enables the integration of advertisements, known as Google AdSense. In order to provide this service, Google uses both “cookies” and “web beacons”. Cookies are short text snippets that are sent to your browser by a website you visit and enable analysis of your use of the website. Web beacons, on the other hand, are invisible graphics that allow information about visitor traffic to this site to be evaluated. The information generated by the cookies and web beacons about your use of this website is then transferred to a Google server in the USA and stored there. Google may pass this information on to contractual partners. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website.
By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Privacy policy for the use of Google +1

Collection and disclosure of information:

By using the Google +1 button, you can publish information worldwide. By using the Google +1 button, you and other users of Google and our partners receive personalised content. In addition, Google +1 also stores information about which page you visited and which content you viewed when you clicked on +1. Possible consequences of this could be that this information, together with your profile name and photo, appears in Google services, for example in search results or in your Google profile. In addition, these results may also be displayed in other places on websites and advertisements on the Internet. The reason for recording your +1 activities is that Google wants to improve its Google services for you and other users.
For To use the Google +1 button, you need your own Google profile that is both globally visible and public, and that contains the name chosen for the profile, which is used for all Google services. It may also be the case that the name you used when sharing content via your Google account is replaced by another name. In some cases, the name you used may be replaced by another name. This may be the case if you used a different Google account when sharing content. The identity of your Google profile can be viewed by users who have the necessary information required for identification.

Use of collected information

The information you provide above will only be used in accordance with Google’s applicable privacy policy. In addition, Google may publish statistics about users’ +1 activity. These may also be shared with partners.

Privacy policy for the use of Twitter

On our website, we access the service of the third-party provider Twitter. These functions are offered by Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA.
If you use the “Re-Tweet” function offered by Twitter, the website you are visiting will be linked to your Twitter account and made known to other users. As the provider of this website, however, we do not receive any information from Twitter about the content of the data transmitted or its use. If you require further information about Twitter’s privacy policy, please refer to the following page: http://twitter.com/privacy.
If you wish to change your privacy settings on Twitter, you can do so in your account settings at http://twitter.com/account/settings.

Contact form

You can use the contact form to send us your enquiries directly or provide the relevant information by email. Your data will be forwarded to us by email via a provider. This data is used for contact, processing and organisation purposes. The data transmitted will not be used for any other purpose or passed on to third parties without your express consent, which can be revoked at any time. This does not apply to the transfer of data to service partners who require this information for order processing. Your data will only be passed on to third parties for advertising purposes with your express consent, which you can revoke at any time by notifying us. Your data will not be passed on to third parties without your consent.
You may revoke your consent to the storage of personal data transmitted via email or contact form at any time with future effect. We protect your data with the necessary technical and organisational measures to prevent possible misuse by third parties.

Newsletter
Our newsletter provides you with information about news on our website. For this purpose, we require an email address through which we can contact you. This email address is stored by our system. Only data relevant to the dispatch of the newsletter will be collected. You can revoke your consent to the storage of your email address and its use for the dispatch of the newsletter at any time. You can revoke your consent either via a link in the newsletters or by sending a message to the contact options listed.

Information, deletion, blocking

You may request information about your stored personal data at any time free of charge. You have the right to know the origin and recipients of this data, or the purpose for which the data is being processed.
You may also request that the data be corrected, blocked or deleted. If you have any further questions, please do not hesitate to contact us using the details provided in the legal notice.